Art-for-Product Whisperer - Art Licensing

Making products more desirable, selling at a higher price-point through art.

Beyond utility, people buy products because they identify with them. It's either who they are or who they want to be. And if it's not identity, it's nostalgia. It's the most powerful kind of emotion. Everybody wants to remember the good times - the good ole days. Most people operate in a state of the past which is why nostalgia is so powerful. And lastly, people never buy a product if that's not who they are or want to be.

A product says something about themselves that they are proud of. It's a circle of inclusion. It's often benign cultural rebellion. A product comes with a certain level of comfort and assurance or reputation in that they choose that product over a similar one. 

Ask someone, why did you buy that product? They say because it's cool. Why is it cool? Everyone has one, all of my friends do. So and so has three - the inclusion. Or, my grandma had one just like it. Those were the best memories. They are tapping into the nostalgia and reliving the experience in that moment. Every time they see it, they relive it. It has a familiar sense of home. 

The ones ahead of the curve pride themselves on good taste and knowing what everyone else will like and what will become popular - the trendsetters. There's boasting in finding that wow-factor first and knowing it is awesome. Everyone wants to be the first to know, not the last to know. 

Because history repeats itself, trends are recycled but slightly updated. Futuristic was even a thing back before airplanes. They had ideas and illustrations about flying machines in their art.

My creative strategies consider nostalgia and the trends, but aim for legacy, offering the emotion and the selling-point to hit your consumer touchpoint all in one. With me you get more than just the design, you get the creative direction and the messaging campaign through emotive storytelling. Luxurious design is in my bones.